Our Story

We often hear, "Why a children's brand?" 

But for us, the question evokes a different sentiment – "Why not?"

As a young founders every conversation with parents, every market study within the mass-premium segment, fuels our passion to create a brand that resonates with the growing aspirations of Indian families.

India is witnessing a surge in affluence, and with it comes a yearning for brands that reflect our heritage and values. We see an opportunity to redefine what "Made in India" means for children's products. Gone are the days of choosing between functionality and aesthetics. We envision a world where playtime is an adventure, where clothes become companions on journeys of discovery, and educational toys unlock a universe of possibilities.

The current market landscape for children's products is fragmented, leaving parents overwhelmed. Our mission is to bridge this gap by offering quality, curated products that simplify the decision-making process. We strive to become a umbrella brand for kids that evolves alongside consumer demands, constantly adapting and innovating to meet the needs of a dynamic generation.

Join us on this exciting adventure, as we navigate the ever-changing playground of the children's market. Together, let's weave a tale of quality, imagination, and endless possibilities, one that inspires not just this generation, but generations to come.

 - Arpita and Subho